Toyota stops donations to GOP rioters underneath risk of an promoting marketing campaign selling its donations
Toyota also made the announcement when it faced the prospect of an advertising campaign showing its passionate support for the Republicans who backed the uprising, according to Detroit News. Republican anti-Trump group The Lincoln Project announced earlier in the day that it would launch an advertising campaign aimed at companies donating to seditious GOP lawmakers. Toyota was first on its list.
Toyota was originally part of a cadre of large corporations that made high profile announcements that they would temporarily cease donations to GOP lawmakers who voted against certification while reassessing their political engagement. Many of these companies have since resumed these donations on the ridiculous rationale that they are donating not directly to the 147 Republican lawmakers themselves, but to umbrella PACs that specifically support the re-election of these GOP lawmakers. It’s a useless distinction made by a bunch of people in a boardroom who believe the public is too stupid to see through it.
Walmart, Pfizer, Intel, General Electric, and AT&T are among the companies that made pro-democracy pledges after Jan.6th and are now defending their donations to pro-GOP-PACs working to re-elect the Republicans who support voted to overthrow US democracy and disrupt peaceful disruption of power transfer.
But Toyota had shown unmatched audacity in donating directly to so many anti-democratic Republicans. In addition to posting an initial ad, the Lincoln Project has announced a number of target markets that will put pressure on the company, the Detroit News writes.
Toyota advertisements were to run on Fox Business and CNBC in Plano, Texas, near the company’s US headquarters and in New York City, and digitally near the top 20 Toyota dealerships in the United States. Comcast in Washington, DC declined to air the commercial on the grounds that it was not in accordance with their guidelines.
Hours later, Toyota had a change of heart.
“Toyota is committed to supporting and promoting measures that promote our democracy,” the company said in a statement. “We understand that the PAC’s decision to support select members of Congress who challenged the results has worried some stakeholders. We are actively listening to our stakeholders, and at this point we have decided not to contribute to members of Congress who are seeking certification for certain states in the 2020 elections. “
Whether Toyota will choose to give other Pro-GOP PACs to other companies as other companies have is an open question. So far, the company has insisted on supporting candidates “based on their position on issues that are important to the auto industry and the company”.
The Lincoln Project then said it wouldn’t air the ad and has yet to come up with any new business goals. “We hope the rest of American companies will follow suit – we will be there to make sure,” said Spokesman for the Lincoln project RC Di Mezzo. “We’re just warming up.”
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