August 11, 2020 – “I have been vaccinated for two months. I’ll be there!”
“Such a great call.”
“Discrimination and segregation have always worked so well in the past, why not repeat it!”
These are just a few examples of the types of online reactions restaurants have received after taking the bold step of asking for vaccines, which can now happen more frequently with Yelp’s two new features.
Businesses now have the option to add “Vaccination Required” and “All Employees Fully Vaccinated” features to their Yelp sites for free.
Noorie Malik, Vice President of User Operations at Yelp, said company concerns about the Delta option played a major role in the decision.
Malik also explained how Yelp plans to deal with any chaos that emerges, especially given the controversial nature of vaccinations, COVID-19 safety measures, and the pandemic in general.
City Winery, a live music venue, restaurant, and urban winery with locations across the country, requires customers to provide either proof of COVID-19 vaccination or a negative COVID-19 test within 72 hours of entry submit.
Customers who don’t have either will have the option to take a $ 15 quick test or dine on the outdoor patio.
City Winery was one of the first restaurants in Atlanta to have COVID-19 vaccine requirements.
Laura A. Albers, Vice President of Marketing at City Winery, supports Yelp’s new move.
“I think it’s wonderful,” she says. “I think we can, among other things, make people aware of our guidelines in advance so that they are not shocked or surprised when they come to the door.”
Albers also believes that Yelp’s new features could lead more companies to follow suit and enforce stricter COVID-19 security policies, such as: B. Vaccine requirements or evidence of a negative COVID-19 test.
“I think more restaurants and venues will join forces and do the same the more they see other places doing this,” she says.
City Winery has received overwhelmingly positive feedback from customers, according to Albers. There was little resistance, but the recent surge in cases could lead cautious customers to see the new security measures in a different light, she says.
“Since another week has passed and people have seen the upswing of the Delta variant, this policy is no longer as foreign as it was,” says Albers. “I think people are getting used to it.”
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